About Us

Hi, I’m Melanie Moore, the founder and CEO of Muses.

My lifelong curiosity about the lives of others led me to study cultural anthropology, a discipline that granted me a unique lens through which to see the world, grounded in the respect of people and traditions different from my own. It also granted me a whole lot of student loans and no straightforward career path. After receiving my master’s degree, I decided to travel and it quickly became not only my passion but also my career. After guiding tours on two continents, I worked for tour operators, designing and managing complex travel experiences across the globe. 

As someone immersed in the travel industry for close to 15 years, I’m often asked “what is your favorite travel destination?” I hate this question. It’s too finite, too fixed. My answer depends on my mood, the temperature, the book I’m reading, the music I’m listening to, the time of day. “What does travel mean to you?” is better, but still too limited. Travel can be truly life changing, providing a harrowing experience that shifts our perspective on life and pushes us to find our limits. It can also be a vacation spent laying on the beach for pure fun and relaxation, and I don’t think there is a hierarchy on which of these experiences is more valid. Travel can also be tiring and disappointing. For me, the most important thing about travel is the multiplicity itself - it is so many things, to so many people; it is so many things just to me, all the time shifting and providing something new. 

This sense of multiplicity links travel and inspiration: they feed on each other and grow. I find inspiration in many places, but always come back to art and literature. I read a line in a book, which reminds me of a painting hanging in the Prado, and suddenly I’m in Spain in my memories, smearing freshly sliced tomatoes onto crunchy grilled bread. I have found that opening ourselves up to inspiration creates better travel experiences, which then become their own inspirations within our lives. Social media can be great, and it can be terrible, and it is currently unavoidable. It is also a funnel: when we look at the same types of images that tell us what travel is and what it feels like, we narrow our vision so it can only ever be that, or the failure to live up to that which we see. I want to use social media to escape this funnel and engage with a multiplicity of inspiration, to expand our ideas of what travel is, what travel feels like, what it gives us, how we get inspiration for it, how it should be planned. 

Travel is about how we want to feel, and we need to understand and engage with that in order to get the most from it. My mission with Muses is to help you do just that. 

What’s in a name?

Muses gets its name from the idea of inspiration itself. In ancient Greek mythology, the nine muses were the embodiment of sources of knowledge and the arts. In art history, muses provide inspiration to artists, as well as frequently being artists in their own right (often women, often overlooked). Muses invites travelers to cast a wide net to find their own muses, and in turn sees travel itself as a muse for life. We encourage you to challenge the idea of what you want from travel, to capture a particular atmosphere, and embrace travel magic.

What is Travel Magic?

To celebrate receiving a Masters degree, I took myself to Paris. On my last day I had run out of money for my usual lunch of baguette, cheese, and wine, so I opted just for the bread and wine (priorities). As I attempted to enjoy my rather dry meal on the banks of the Seine, I was approached by a French woman. She was picnicking with her friends, and they had all brought cheese. In fact, they had too much cheese (a particularly French dilemma). They had noted my lack, and came to gift me a wheel of brie. This simple moment of kindness and culture sparked something in me: travel magic. I have been chasing this experience ever since, and have found it across the globe: on the cold stone floors of Buddhist monasteries in Nepal, in the kitchens of grandmas in Portugal, on the glinting glaciers of Patagonia.  

Travel magic is a moment of connection between yourself and the people, culture, and place that you are in. It is most easily found slightly outside your comfort zone, while embracing spontaneity. It is illusive and not guaranteed, but it can be shaped and nudged into being.